MISSION

Provide public opinion and market research services, implementing the best practices in the industry, methods and tools of analysis for improved decision-making of our customers. Furthermore, generate personal and professional development from our employees, provide development to the community, and exceed the financial goals of our shareholders.

VISION

Be the company that Translates Mexico, by being the conduit that provides power to the voice of many so that they are heard by the few and both parties are benefited. Be recognized for our specialized and personal attention, offering innovative products and services that ensure accurate results for decision making.

OUR FOUNDER

María de las Heras de PolancoFounder

(April 9, 1959 – August 14, 2012)

Degree in Actuarial Science from the Universidad Nacional Autonoma de Mexico (UNAM).
Worked as the public opinion coordinator of the PRI from 1989 to 1994 for Luis Donaldo Colosio, and was responsible for polling during the Presidential campaign of the former candidate.
Founder and President of De las Heras Demotecnia from 1991 until her death on August 14, 2012.

The knowledge and professionalism of María, turned De las Heras Demotecnia into one of the most respected polling companies in Mexico and Latin America. With her exclusive Model of Circumstance and Inertia, she measured with great precision the PAN electoral Presidential triumph with Vicente Fox Quesada in the year 2000, and the victory of José Luis Rodríguez Zapatero in Spain, in 2004.
Maria wanted that her public opinion studies became the conduit that provides power to the voice of many so that they are heard by the few and both parties are benefited.